The Kardashian family business model explained- how they started and what they have done so far :

The Kardashian family business easily stands out as one of America’s most trending success story.

The family is exclusively known for its reality shows, the most outstanding and longest running being Keeping Up with the Kardashians. The show was first aired in 2007 and has an unshakable continuation till present date.

The Kardashians is a well-known family and even has a book written, with them being the focus of the book called Kardashian Dynasty: The Controversial Rise of America’s Royal Family by author Ian Halperin.

kardashian family business
Image : E! Online.

Before becoming reality stars and doing there on-screen escapades in one of the most successful reality shows in history, the Kardashian family owned a clothing store called ‘DASH’.

Kris Jenner, the boss lady was earlier married to Robert Kardashian who was to have a fortune of about $30 million, through a number of businesses and enterprises including a frozen yogurt company, magazine Radio & Records, and music company Movie Tunes.

About the Kardashian family:

Keeping up with the Kardashians, has very smart and oriented way of us having a chance to catch a glimpse into the glamorous and entertaining life of family. It is remarkable how the family makes the public, readily believe in everything or anything that they sell, be it Kylie Lip Kits, or Kim’s contouring palettes or Khloe’s ‘revenge body’, the family definitely seems to have mastered the art of magical influencing.

“Essentially, their entire lives are on display the entire time and I think that it does make them appear more relatable to certain consumers,” said Alison Gaither, beauty analyst at market research company Mintel.

How social media helps multiplying Kardashians family business networth:

The family have made the most out of their social media following. They launch their brands on their social media accounts, mostly Instagram, and give every little news for a forthcoming event.

The family has a massive engagement on Instagram and Snapchat, which allows fans to really ‘Keep up with the Kardashians’ throughout a day apart from the show. Viewing figures for the last season of the show waned as the 1.3 million who tuned in for the premiere dropped to 851,000 by the end of its run. It is no wonder that the public loves to watch conflict and sister scrabbling.

Now let’s dig a little onto the major characters of The Kardashian Family:

Kris Jenner’s Role in Kardhasian Family Business (64)

The mastermind ‘momager’, Kris Jenner is the mother of six. Her past marriages were with, businessman, Robert Kardashian and former Olympian, Bruce Jenner (now Caitlyn Jenner). She is dating Corey Gamble since 2014. Her net worth is an astounding $66 million (estimated)

Kourtney Kardashian (41)

The oldest of all the sisters, she became the first family member to appear on a reality show. She was a part of the Filthy Rich: Cattle Drive in 2005. She has three children, Mason, Penelope, and Reign with Scott Disick. However, the nine-year-old romance came to a halt in 2016-after they split. She owns the lifestyle website Poosh. Her net worth is around $38 million.

Kim Kardashian West (39)

Kim is said to be the most famous sister amongst the clan. She was shot to fame in 2007, because of her sex tape with an ex, Ray J. Keeping Up with the Kardashians was released just months later, giving Kim a master push to her luminous career.

She’s been married three times. She is currently married to rapper Kanye West and has four children together, North West, Saint West, Chicago, and Psalm. Her businesses include KKW Beauty, KKW Fragrance, a mobile game ‘Kim Kardashian Hollywood’, an app providing emojis called ‘Kimoji’. Her net worth is around $900 million.

 Khloe Kardashian (36)

Known for her words of wisdom and wit, she has been married to NBA basketball player Lamar Odom, but they split in 2016. She dated French Montana and NBA player Tristan Thompson, with whom she shares her only child, True. She is the owner of the fashion brand Good American with Emma Grede and she has an estimated net worth of $40 million.

Kendall Jenner (24)

She started her career when she was only 12 years old. She is an internationally acclaimed model and has her name amongst the highest paying models of all time. She is a Victoria’s Secret model and has walked runways for high fashion brands including Givenchy, Chanel, and Marc Jacobs. She has an astounding net worth of $30 million.

Kylie Jenner’s(23) contribution in Kardashian Family Business

The youngest and arguably the most followed sister, Kylie has become a social media star, known for her enhanced lips and hourglass figure. She has her own Cosmetic line – Kylie Cosmetics. She has a child with ex-boyfriend Travis Scott but broke up in 2019.

She is the world’s youngest billionaire. Thanks to her company, which is worth a whopping $900 million.

the kardashian family business
Image : The New York Times.

The Kardashians surely should have an influence greater than just being relatable. They have shown the world, the true meaning of utilizing opportunities and making the most out of it (well millions, actually). While the Kardashian family Business is tagged as growing from a ‘famous for famous’ concept, the family has an unbeatable fan following, as of today.

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